Web design must be functional. It means that all of its parts should play a key role in providing information to your visitors about yourself, your product, or your service.

Your website shouldn’t be difficult to read. Not everything you’ve written will be read and not all would want to read everything. As a matter of fact, they only check out those they are really interested in. To compel readers to read yours, you can start by breaking up your contents. You can also utilize headers to separate various ideas to provide ease in giving the readers what they want. Develop a good structure for your articles. Coherence and consistency is the key.

Moreover, do not use lengthy sentences. Complexity can destroy their essence. Learn to express your thoughts in short but meaningful words. You can also adjust the font color. Remember it should contrast with your background’s color. If you’re background is white, your text should be black.

If you settle for similar colors, don’t expect that they can still be read. Make your fonts bigger too, enough for your visitors to read. Squinting eyes can be tiring and no one will be interested in understanding what you have to say with those small fonts. Do not overlap bright images on texts. This makes it hard to read too.

Web browsers have different ways in treating your website. It may look perfectly fine with Mozilla but a disaster in Internet Explorer. It is recommended that before you officially launch your site; make sure that it goes well whatever browser your visitor may be using.

It is also ideal if you can develop a more consistent design. You can stick with at most two different layouts—one for the homepage and the rest for the sub pages. You want your readers to get a good feel of their "surrounding." Help them familiarize your website in that manner.

If your site contains media files that are heavy, chances are it takes forever to download your page. View this as a crisis as visitors do not have patience for such. You can do something about it, though. You may minimize the sizes of these files—images, videos, and audios.

For your layout, for example, you can use external CSS method. You may also settle for modest repeating backgrounds for very cool effects.

Navigation is composed of links and menus, this provides a "way" for your visitors to find the information that they want. If they tend to check out other pages first before they can get any article worth reading, you can begin by planning an effective navigation system.

As much as possible, a visitor should only click either once or thrice. You can opt for a simple design such as you simply repeat both the top and bottom menus. You can also create right or left menus with links to these pages.

You can further help your readers when it comes to navigation by providing appropriate linking texts that can describe the nature of the page. A common example is the Home navigation menu, which means, by clicking it; you’re transported back to the homepage.