Online technology paved the way for the tremendous growth of ecommerce. Making money online seems to be the fad nowadays. Anybody with a minimum knowledge of computer technology can try his hand at making money online. Google Adsense is one of these money making ventures.

With Google Adsense, expertise is not really necessary to earn that very desirable revenue. Earning revenue is pretty much simple. All you need to have is a website where you can display other people’s advertisement. Google Adsense is a potential income earner of any website. Income is earned every time a visitor clicks on the ads.

However, you may wonder why other website owners earn hundreds of dollars every day while others earn a paltry sum. Could it be luck? Or could it be because those profitable websites have something that you do not have?

The success of any internet advertising campaign largely depends on the click through rate (CTR). The higher the click through rate, the higher the adsense income generated. To achieve high CTR which would also mean higher revenue, a website owner must make sure that the content of the website is of high quality; concise (no one would want to read long and boring content); always fresh and updated. He has to make sure that the content of the website has relevance to the ads displayed.

The color of the ads should match or should enhance the color of the website. At a glance, visitors will think that the ads are just extension of the website. Be sure that the colors used make the content easy to read. A website cluttered with pictures and other features would distract visitors. A simple layout on the other hand will have the effect generating higher click through rates. It is advisable to keep the number of ads placed under the allowable limit so as not to overcrowd the webpage.

The ad placement is another important factor in increasing adsense revenue. Some ads are placed horizontal, others vertical and some are even placed in the middle of some text. The most popular format though is the large rectangle. It is an effective CTR producer because these ads looks like web links and readers click on without really noticing that they are clicking on the adsense. Google suggest the use of vertical instead of horizontal ads because surfers tend to avoid horizontal ads and banners. Another rule of thumb is to place the ads at the top portion of the screen and at the right side of the page. Most people are using the mouse with the right hand so that clicking ads placed on the right side of the page is easier and more convenient.

There are so many ways of increasing adsense revenue, some useful and very effective, some with mediocre result and some would need spending a certain amount in order to earn more. It is up to the website owner to find the most effective means after all it is he who would reap the benefits of his efforts.